The New Age of Designing a Custom Logo

As they say the first impression is the most lasting one, what do you think leaves an impression of a company on its customers? Correct! The business logo is the company’s first impression.

The next question that arises is should the top management be actively involved in designing a custom logo for their business or should they just leave it with their design team or perhaps a alternative party design studio? Nowadays companies wish to be more personal making use of their customers, as the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it could be turned into a nice process if listed below are kept in mind when designing a custom logo:

FONT

Logos mostly fail due to a poor font choice. custom logo floor mats can be a little difficult to choose a font that will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:

? Avoid using common fonts, fonts that are used by the majority. Work with a unique font that may make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the attention you can be attracted to your brand or business? Carefully choose the image that may represent your company make certain it is in line with what your company does and consistent with your company’s mission statement.

Another problem that arises in terms of image selection is downloading an image for your logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to many legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.